Using Voice-Of-Customer Insight to Strengthen Your SEO

Recommendations to Create an Effective Social Marketing Campaign

The role of voice-of-customer programs is to help marketers and SEOs learn what is, and isn’t, working on their website. Information gained by implementing these ‘listening’ and information gathering techniques can subsequently then be utilized to inform optimisation and testing programs. So when should companies look into gaining voice of customer insights? Bounce rates and rankings Many brands often find that their webpage are ranking well for a primary, targeted key phrase -this often means that your site is receiving a good flow of traffic, but there is a problem:…

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