4 Key Considerations For Every Social Media Marketing Campaign

Tips for Small E-Retailers Competing Against Ecommerce Giants

Throughout my career, I have developed and outlined numerous internal company process, policy and strategy documents. With experience and practice, it became evident that a process will not withstand time and change if it’s not scalable and replicable. The same principles hold true for a Social Media Marketing Strategy; it must be a process that can adapt to growth over time and change. New social media channels are popping up left and right, especially for niche social networking communities and geo-targeted business networks. In order to reach new prospects, you’ll…

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Walmart Failed Facebook Social Marketing Campaign

Tips for Small E-Retailers Competing Against Ecommerce Giants

Wal-Mart o Focus excessively on their marketing message o Restricted comments and feedback to “Wall Posts” and heavily moderated them o Stray from its core brand value of deep discounts to give fashion/style/taste advice to Facebook Users o 2,000 members participated in their quiz Target o Open a discussion board and allowed for 2-way conversation. o Spend time to understand how Facebook users were interacting with each other and turned down the volume of their marketing message o 7,176 members, 409 photos, 483 pots and hosted 37 discussion groups As…

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Recommendations to Create an Effective Social Marketing Campaign

Recommendations to Create an Effective Social Marketing Campaign

Advertising on any platform, from billboards to television to banners, print or online formats, is becoming more social. But although there are numerous examples of social marketing campaigns very sophisticated, highly innovative technology-based tools like Facebook Connect, create a social advertising campaign that is available to any advertiser, regardless of the budget. If you create a smart campaign, it will be possible to integrate the various activities with social media, and thus get much more out of your investment by creating a community to be able to go at any…

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Enhance Your Social Marketing Campaign

5 razones para utilizar los servicios de marketing digital para transformar su negocio

Social Media marketing has ushered in a new age of advertising and promotion that business, groups and organizations around the world have readily adopted. Today social media campaigns are actively promoted on various networking engines through online promotions and marketing. So the question is, among numerous brands how does one stand out in social circles? I want to bring to your attention a new article by John Jantsch and Hugh at Hide and Seek media titled “5 Tips to Enhance Your Social Media Marketing Campaign”. The article is essentially a…

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