6 Ways to Make Your Online Public Relations Drive SEO

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If you think PR is dead, then you are missing out big on the brand visibility opportunities that PR in this digital age comes with. Of course, times have changed. The old tactics of traditional public relations that find expression in strategic event coordination, crisis communication, reputations management, trade shows, sponsorship opportunities, outreach, distribution of press releases and leveraging on traditional media (Radio, TV, Newspapers) — have now given way to more digital approaches. The strategies applicable to both old and digital PR converge at the point where connections are…

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The 3 Roles Social Media Plays in SEO

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SEO is about growing organically, and to develop an effective, organic online marketing plan, it’s important to not only look at SEO, but content marketing and social media, too. The algorithm of SEO is constantly changing. Social content is being consumed at an alarming rate and it is increasing day after day. As people are continuously turning to social media platforms to search and interact, it becomes important for businesses and brand agencies to improve their design thinking, presence and especially content. Social media is crucial for growing a successful…

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What Does a SEO Company Actually Do for Your Website?

Businesses should outsource their SEO jobs to focus more on their business for surviving in today’s competitive world. SEO, meaning search engine optimization, is the technique of making a website, blog or video to be ranked higher in results shown by various search engines. The idea is to ensure that your website attracts more than average number of visitors. Coming in the good books of search engines faster than your competitors is vital for any business to be successful. That’s where the role of an SEO specialist comes into play.…

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How NOT to Do SEO: 7 Common Mistakes to Avoid

There’s a lot of buzz about SEO (Search Engine Optimization), and many businesses are looking at ways to increase their website visibility with the major search engines (Google, Yahoo, and Bing). Whether you’ve outsourced your business’s SEO responsibilities or are handling things in-house, you need to make sure your SEO program isn’t riding off the rails due to a lack of knowledge or resources. Don’t assume that all is well as is, or else you’ll get a big surprise as you review your traffic statistics each month. If you have…

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10 Secrets to Hiring the Right SEO Company

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Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to…

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The Unique Way to Market With SEO

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SEO which stands for “SEARCH ENGINE OPTIMIZATION” is method to increase your website or a page raking in Google, Bing, YouTube, Facebook any other social media platform for personal or business purpose. It’s working is simple I.e it helps you to increase the visibility of your website, web-page, product, services thought organic search results also called as earned results. It may target different kinds of search, including image search, video search, academic search, news search and industry-specific vertical search engines. The browser and the language in which a web-page or…

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Search Engine Marketing: Is It More Effective Than SEO?

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Many of us think that Search Engine Marketing (SEM) or paid search advertising, and Search Engine Optimization (SEO) are the same things. But are they the same? They aren’t. SEM is basically a kind of Internet marketing. Here, you promote a website by boosting its visibility in the Search Engine Results Pages (SERPs), primarily through paid search or advertising. SEO–on the other hand–is the optimization of pages through organic and non-paid methods, through content & social media promotions. But we will talk about the difference, in detail, later. Let’s first…

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What Services Should the Best SEO Companies Provide?

So you have realized that handling your own search engine optimization campaign is too time consuming, so you want to find yourself one of the best SEO companies that you know you can trust with your online marketing to help you achieve online success, but you don’t know what services they should be providing that will push you forward in your particular industry. Here are a few of the top quality services that your SEO company should offer you to ensure your get the internet visibility your company deserves, you…

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Which Is More Important For Website Promotion – SEO Or SMO?

The Secret Digital Marketing Weapon for Your Business

SEO and SMO are faces of same coin i.e. website promotion. Both are equally important to rank your website in well-known search engines because now the trends are changing. What Is SEO And How It Works? SEO stands for search engine optimization. It has many aspects of creating meta tags, backlinks, page speed, site structure, error pages, domain name, structured data, image optimization and URL structure. One of the most important parts of the SEO is creating unique content with proper keywords. Content is the blood of SEO. So, nowadays…

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ECommerce: The Importance of SEO in 2019

Tips for Small E-Retailers Competing Against Ecommerce Giants

The most important function of SEO is to improve the visibility of your website. Your website must be detectable when someone searches for your company, product or service to gain traction. This visibility is gained by SEO (search engine optimisation) or SEM (search engine marketing). To run a successful online business your SEO must be perfect to enable your potential customers to find and buy from you. There are several things you can do to your website to optimise the visibility on search engines. The main things are: Strong Content…

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